Expertise

Keyword ranking, Brand Awarness & increase sales

Industry

Health & Beauty

Country

Switzerland

KEY HIGHLIGHTS OF RESULTS

  • Witnessed a drastic rise in the traffic for all targeted keywords by achieving remarkable (Top 5) SERPs consideration results for Mein Laden.
  • 100% of Keywords are in top 10 Google Ranking
  • 294% growth in Keyword Ranking in 2018
  • 400% direct conversion from April 2017 to April 2018
  • Increase 68% customer base through social media campaign.

Results Achieved

The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. SEO provides track-able and quantifiable results and we have great SEO team to achieve good results for our clients.
  • Conversion/Inquiries Comparison
  • Direct Conversions Value

Mein Laden is the most comprehensive internet shop in Switzerland in the areas of drugstore, drugstore, home and business care, cosmetics and natural cosmetics. you will find hundreds of well-known brands and almost 30,000 articles such as formolines, liposinol, carbosinol, Weleda , Vichy, Eucerin, Modifast, all major contact lens care products, Tena incontinence products, Molicare, Attends, Bimbosan baby food, Holle, Daylong sunscreen, Vichy, Eucerin, Hagerty cosmetic, Gesal.

Technologies Used

  • PHP
  • Code Igniter
  • My SQL

SEO Implementation

Following are changes that we have implemented while optimizing SEO friendly website for SwedenEstates

  • Keyword Usage and Targeting
    • Keywords are fundamental to the search process. Keyword usage and targeting are still a part of the search engines' ranking algorithms, and we applied some effective techniques for keyword usage to create pages that are well-optimized. We made Mein Laden's keywords more specific, which narrowed the competition for search results, and improved chances of achieving higher ranking.
  • Social Media Analysis
    • We have implemented SMO Branding activities for visibility of Flight Time brand, increasing traffic to their business website.
  • Meta Issue
    • Suggested/recommended Metas with targeted keywords
  • Interlinking
    • We implemented interlinking on relevant landing pages with targeted keywords
  • Mobile Friendly Test
    • We made website responsive and mobile friendly as mobile responsive is one of the prime factors of rankings.
  • H1 Issue
    • Anchor links optimization, interlinking implementation
  • Images Issue
    • Implemented Image Title Tag optimization as per targeted Keywords
  • Sitemap Issue
    • Created sitemap.XML and submitted to Google Webmaster
  • URL SEO Friendly Issue
    • Implemented SEO friendly URLs for all the pages with different countries languages.
  • Link Opportunity Creation
    • We did for users to take particular actions on the website and make a product sale or inquiry.
  • Page Speed Score
    • We used to increase website speed for desktop as well as mobile that users quickly land up and will reduce the bounce rate.
  • Canonical issue
    • It is search engine spiders to identify original content and will not redirected traffic by seen the different versions of the website.

Head-on Challenges

  • Grow traffic and sales(Inquiry).
  • Achieve better conversion rates for company’s growth.
  • Increase brand awareness.
  • Bring keywords on top 10 positions of Switzerland Google search engine.
  • Generate lead through organic search and quality backlinks.
  • Goal Conversion Optimization in Google Analytics (To Know: number of Sessions, Bounce Rates, Smart Goals, Customer Reach, Visit Time, Pages Views, Triggered Events).
Robert Roos, CEO IT Crowdsource

All my projects at IFlair are executed with great satisfaction. The teams are behaving really professional and the work they are delivering is simply stunning. After many years of searching I've finally found a proper web development company with a no nonsense attitude! The workers are very creative and actively helping me to enhance my projects. I truly believe that this is one of the core powers of this organization. They are always thinking along with the customer and providing the right guidance during projects. This organization encompasses a broad set of specialized skills. Therefore they are able to offer end-to end support for all my projects. IFlair is a very reliable supplier that delivers qualitative products! A top class organization.

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Tools Optimization

  • Google Webmaster
  • Google Analytic
  • Google Tag Manager
  • Hotjar
  • Google Adwords
  • Keyword
    Planner
  • Screaming
    Frog
  • Ahref
    Tool
  • Moz
    Opensite

On-Page Optimization

  • Keywords
    Research
  • Meta
    Tags
  • Robots
  • Sitemap
  • Breadcrumb
  • Rich
    Snippets
  • Header Tags Optimization
  • Image Alt Tags
  • Canonicalization

Off-Page Optimization

  • Social
    Bookmarking
  • Article
    Submission
  • Press Release
  • Blog
    Posting
  • Classified
  • Business
    Listing
  • Blog
    Commenting
  • Image
    Submission
  • Infographic
    submission