Expertise

Keywords Ranking & Conversions

Industry

Dance / Entertainment / Performing Arts

Country

Switzerland

Key Highlights of Results

Amazing improvement statistics were recorded in the last 12 months of digital marketing campaign
  • Witnessed a drastic rise in the traffic for all targeted keywords by achieving remarkable (Top 5) SERPs consideration results for Salsa People.
  • 44 % of Keywords are in top 10 Google Ranking
  • 88% growth in Keyword Ranking in 2017
  • Sharpest increase in Google Map and Group Organic Ranking – Secured place in top 3 Google ranking
  • Increase Facebook Check-ins, page likes and Carousel Ads performance
  • Organic traffic has shown boost to website by 50%
  • 100 % Growth in Conversion / Inquiries

Our SEO expert team did heavy research on the search engine analytics, website architecture, SEO setups and tools integration. We did competitive research for the client keywords and provided recommendation on information architecture as well as keyword and integration with ultimate aim to gain presence and brand recognition. We have also rolled out Facebook campaign and PPC activities in order to achieve monthly 30 conversion target, our extensive SEO Approach exceeds client expectation and over the span of 2 years they are getting 90 to 100 conversions per month!

Technologies Used

  • PHP
  • Code Igniter
  • My SQL

Results Achieved

Traffic improved by 50%, Conversions by 100%

1. SERPs - Ranking Result

We got guaranteed results with top 5 Local ranks for Salsa People’s Targeted Keywords. When we had started Salsa People project, its targeted Keywords had ranked between 50-100 and we have achieved remarkable (Top 5) SERPs consideration results for Salsa People.

In 2016, There are 44% of Keywords are in top 10. With the Efforts & Effects of iFlair in DigitalMarketing, Salsa People able to achieve 88% growth in Keyword Ranking on 2017.

Group Map Ranking

  • Salsa
    • Ranked at 2nd Place on https:// www.google.ch/ in Google Map Local result
  • Salsa in Zürich :
    • Ranked at 1st Place on https:// www.google.ch/ in Google Map Local result

Group Organic Ranking

Our Digital Marketing experts have optimized websites with “Ranking Factors” Criteria for organic results and we got the SEO organic traffic through best SERPs on localizes.
  • Salsa Tanzschule Zürich :
    • Ranked at 3rd Place on https://www.google.ch/ in Google organic Local result
  • Bachata Zürich :
    • Ranked at 1st Place on https://www.google.ch/ in Google organic Local result

Head-on Challenges

  • Find out which online campaigns bring the most traffic and conversions
  • Identify and measure key performance indicators
  • Website performance analysis and recommendation
  • Earn backlinks for the website to increase popularity
  • Earn backlinks for the website to Generate lead through organic search engine optimization
  • Create Brand reputation through better ranking
  • Deliver Mobile Friendly website with best possible presentation of website content to mobile users
  • Conversion optimization in Google Analytics ( Analyze: number of Session, Bounce Rates, Smart Goals, Customer Reach, Visit Time, Page Views, Triggered Events )
Robert Roos, CEO IT Crowdsource

All my projects at IFlair are executed with great satisfaction. The teams are behaving really professional and the work they are delivering is simply stunning. After many years of searching I've finally found a proper web development company with a no nonsense attitude! The workers are very creative and actively helping me to enhance my projects. I truly believe that this is one of the core powers of this organization. They are always thinking along with the customer and providing the right guidance during projects. This organization encompasses a broad set of specialized skills. Therefore they are able to offer end-to end support for all my projects. IFlair is a very reliable supplier that delivers qualitative products! A top class organization.

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Tools Optimization

  • Google Webmaster
  • Google Analytic
  • Google Tag Manager
  • Hotjar
  • Google Adwords
  • Keyword
    Planner
  • Screaming
    Frog
  • Ahref
    Tool
  • Moz
    Opensite

On-Page Optimization

  • Keywords
    Research
  • Meta
    Tags
  • Robots
  • Sitemap
  • Breadcrumb
  • Rich
    Snippets
  • Header Tags Optimization
  • Image Alt Tags
  • Canonicalization

Off-Page Optimization

  • Social
    Bookmarking
  • Article
    Submission
  • Press Release
  • Blog
    Posting
  • Classified
  • Business
    Listing
  • Blog
    Commenting
  • Image
    Submission
  • Infographic
    submission